Websites built to be found, in Google and in AI.
We design and build fast, modern websites for growing businesses, then make sure people find them: in Google search, and in the AI assistants your customers now ask first.
- Fixed prices, published
- Live in 21 to 30 working days
- You own everything
- Worldwide, in your timezone
Why this matters now
Your customers stopped scrolling. They started asking.
For twenty years, being found online meant ranking in a list of ten blue links. That is changing fast. A growing share of buyers now put their question to ChatGPT, Perplexity, Copilot or Google's AI Overviews and get back a written answer that names two or three businesses directly.
There is no list to scroll through in that answer. Either you are named, or you are not in the conversation at all. And the sites that get named are not always the ones ranking first. They are the ones an assistant can read, understand and safely quote.
Definition
Answer Engine Optimisation (AEO) is the practice of structuring a website so AI assistants can read, understand and cite it when answering a question. Where SEO competes for a position in a list of links, AEO competes to be named inside the answer itself.
Most websites fail at this for dull, fixable reasons: they block AI crawlers by accident, they hide their content inside images and scripts, or they describe themselves in adjectives when a machine can only quote facts.
What we do
Four services, one objective: more of the right customers finding you.
Most clients start with a website and add the rest as they grow. You can also take any one of these on its own.
Website design and build
A custom site designed around your brand and built to load fast anywhere in the world, with a CMS so you can edit it yourself.
Learn moreSEO and AEO
Get found in Google search and cited by the AI assistants your customers now ask first.
Learn moreAnalytics and measurement
Set up measurement that answers real business questions, and learn to read it yourself.
Learn moreMarketing strategy
Work out who you are selling to, what to say, and which channels are worth your time.
Learn moreHow we work
A process with no surprises in it.
You get a fixed written price before anything starts, and you own everything at the end. No retainer you cannot leave, and no platform that holds your site hostage.
- 01
Discover
A session on what your business does, who buys from you and what the site has to achieve. You leave with a written proposal setting out scope, timeline and a fixed price, with no obligation to continue.
- 02
Design
A custom design built around your brand, starting with the phone layout because that is where most of your visitors are. Two rounds of revisions before a line of code is written, when changes are still cheap.
- 03
Build
Hand-built, pre-rendered and deployed to a global edge network. SEO, AEO, analytics and accessibility go in during the build rather than being retrofitted, because retrofitting them costs more and works less well.
- 04
Measure and grow
Launch, then a 14-day snag period. After that we look at what the data actually says: which pages convert, which queries you appear for, and what to do next. On a care plan, that continues every quarter.
Proof
The site you are reading is the portfolio.
We would rather be judged on something you can verify than on testimonials you would have to take our word for. This site is built exactly the way we build client sites, to the same standard, with nothing switched on specially for it.
So check it. Open the developer tools and read the source. Run it through PageSpeed Insights. Ask ChatGPT about us and see what it finds. Every number below is measured from this page.
- 100Lighthouse performance
Measured on this page, with the largest content painted in 0.3 seconds and zero layout shift. Run it yourself on PageSpeed Insights.
- 0 KBof JavaScript framework
No React, no jQuery, no page builder. A few lines of inline script run the menu and the currency switch, and nothing else ships at all.
- 106 KBtotal page weight
The entire homepage, fonts included. Most business websites send twenty times that before the first paragraph appears.
- Fullstructured data and llms.txt
Machine-readable facts about who we are, what we do and what it costs, plus an llms.txt describing the site to language models. View the source and check.
Pricing
Three ways to pay for it. All of them published.
Most agencies hide their prices. We publish ours, because you should be able to tell in thirty seconds whether we are in your range.
Own It
Own the site outright, with no ongoing commitment.
From£2,200one-time
- Discovery session and written proposal
- Custom design, built to your brand
- Technical SEO and AEO foundation
- Digital analytics setup to help you better understand your site and your customers
- CMS so you can edit your own text and images
Managed
Everything in Own It, plus hosting and ongoing care.
From£1,800one-time
plus£50per month
Everything in Own It, plus
- £400 off the build fee in exchange for a 12-month care plan
- Enterprise-grade global hosting on Cloudflare. Your site loads fast in every country, with SSL and DDoS protection included
- Daily backups and uptime monitoring
- Up to 1 hour of content updates per month: text and image changes, 2 business day turnaround
- 20% off all additional design and development work
All-Inclusive
No large upfront cost. Spread across the year, so you do not need to pay a lump sum for a professional site.
From£190per month
No upfront build fee.
12-month minimum.
Everything in Managed, plus
- 2 hours of content updates per month: text and image changes, 2 business day turnaround
- 25% off all additional design and development work
- Quarterly 30-minute strategy and analytics reviews
- Live within 21 working days, or your next month is free
- Buy the site outright for £1,000 after year one, or £750 after year two
Every plan covers up to 6 pages. Larger scope is quoted separately, in writing, before anything starts.
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation is the practice of structuring a website so AI assistants such as ChatGPT, Perplexity, Google AI Overviews and Copilot can read, understand and cite it when answering a question. Where traditional SEO competes for a position in a list of links, AEO competes to be named inside the answer itself.
How is AEO different from SEO?
SEO earns you a ranking in a list of results that a person then chooses from. AEO earns you a mention in a written answer where there is no list to scroll, and usually only two or three businesses are named. The two overlap, because a well-optimised site is easier to cite, but ranking well in Google does not guarantee an AI will quote you. Being quotable is a separate property of a page.
How much does a website cost?
A custom website from LUI Interactive starts at £2,200 (€2,550 / $2,950) to own outright, or £190 (€225 / $260) per month on an all-inclusive plan with no large upfront cost. A managed option sits between the two at £1,800 (€2,100 / $2,400) plus £50 (€60 / $70) per month. Every plan includes design, build, a content management system, technical SEO and AEO, and analytics setup.
What is not included in the published prices?
Standard projects cover up to six pages, two rounds of design revisions, and standard integrations such as forms and maps. E-commerce, booking or membership systems, multilingual sites, custom CRM integrations, large content migrations, copywriting from scratch, and photography are quoted separately. If your project needs any of those, we scope it in the discovery session and give you a fixed written price before work starts.
How long does a website take to build?
A standard site goes live within 30 working days of the discovery session on the Own It and Managed plans, or within 21 working days on All-Inclusive, where we guarantee it: if we miss that date, your next month is free. The main variable is how quickly content and feedback come back from your side.
Where do you operate?
LUI Interactive works with clients worldwide. We are remote-first, with pricing published in pounds, euros and dollars, and discovery and strategy calls scheduled around your timezone rather than ours. The entire process, from proposal to handover, runs remotely, so your location makes no difference to what we can do or what it costs. The business is registered in the United Kingdom.
What is the free visibility audit?
A written review of how search engines and AI assistants currently see your website: whether AI crawlers can reach it, whether your content is machine-readable, what structured data you have, and how the site performs on speed and Core Web Vitals. It is free, takes a couple of working days, and comes with no obligation to buy anything.
Find out how visible you actually are
A free written audit of how search engines and AI assistants currently read your website. No obligation, and no sales call required to receive it.
Prefer to talk first? Email contact@luiinteractive.com or message +44 7349 961542 on WhatsApp.