Service
SEO and AEO
Answer Engine Optimisation (AEO) is the practice of structuring a website so AI assistants can read, understand and cite it when answering a question. We do both: traditional SEO to earn rankings in Google, and AEO to make sure you are the source an AI names when someone asks it for a recommendation.
In this page
What is the difference between SEO and AEO?
SEO gets you a position in a list of links. Someone searches, sees ten results, and decides which to click. Your job is to rank high enough to be one of them.
AEO gets you into the answer itself. Someone asks ChatGPT, Perplexity, Google AI Overviews or Copilot a question and receives a written answer, often naming two or three specific businesses. There is no list to scroll. Either you are named, or you do not exist in that conversation.
They overlap, but they are not the same discipline. Ranking well helps you get cited. It does not guarantee it. Being quotable is a separate property of a page, and most sites do not have it.
Why does my business not show up in ChatGPT?
Usually one of four reasons. Your site blocks AI crawlers, often without anyone realising, because a default configuration or a security plugin did it. Your content is locked inside images, sliders or JavaScript that a crawler never sees. Your pages make claims without stating plain facts, so there is nothing concrete to quote. Or nothing anywhere else on the internet corroborates what your site says about you.
Each of these is fixable, and none of them are fixed by writing more blog posts.
What do you actually change?
We start with an audit of how machines currently see your site, which is usually nothing like how you see it. Then we work through the technical foundation: crawlability, structured data that states your services and prices in a format machines parse directly, clean semantic markup, page speed, and an explicit policy on which AI crawlers are welcome.
Then the content. Answer-first pages that open by directly answering the question they exist to answer. Question-shaped headings that match how people actually phrase things. Short, self-contained paragraphs that survive being lifted out of context. Real numbers instead of adjectives, because a model can quote a number and cannot quote "competitively priced".
This site is built to those rules. That is deliberate: you can inspect our work before you buy it.
What you get
- Technical audit of how search engines and AI crawlers currently read your site
- Structured data covering your organisation, services, prices and FAQs
- Explicit AI crawler policy, so the assistants you want can reach you
- llms.txt, the emerging standard for describing a site to language models
- Answer-first content structure across key pages
- Core Web Vitals and page speed work
- Sitemaps, canonical URLs and clean internal linking
- Plain-English reporting on what changed and what it moved
This is probably for you if
- You rank reasonably in Google but never appear in AI answers
- Your competitors get named by ChatGPT and you do not
- Traffic is flat or falling and you cannot see why
- You are about to invest in content and want the foundation right first
If none of these quite fit, say so anyway. We would rather tell you honestly that you do not need this than sell it to you.
What success looks like
Being the business the answer names.
This is the outcome AEO is aiming at. Not a ranking you have to check in a dashboard, but your name appearing in the answer a potential customer actually reads.
Also available
Other services
Website design and build
A custom site designed around your brand and built to load fast anywhere in the world, with a CMS so you can edit it yourself.
Analytics and measurement
Set up measurement that answers real business questions, and learn to read it yourself.
Marketing strategy
Work out who you are selling to, what to say, and which channels are worth your time.
Find out how visible you actually are
A free written audit of how search engines and AI assistants currently read your website. No obligation, and no sales call required to receive it.
Prefer to talk first? Email contact@luiinteractive.com or message +44 7349 961542 on WhatsApp.