Insights
Writing about getting found online.
Practical, plain-English articles on answer engine optimisation, AI search, website costs and the technical decisions that decide whether anyone finds your business. No jargon, and nothing gated behind an email address.
How much does a small business pay for a WordPress website in 2026?
Real 2026 prices for a WordPress website, what changes the cost, and when a cheap or expensive build is the right choice for a small business.
Why your ad conversions do not match your sales in 2026
Ad platforms count clicks and cookies; your accounts count money. Here is why the two numbers differ, how big a gap is normal, and what to fix first.
What is a Content Delivery Network and does your site need one?
Learn how a Content Delivery Network works, what it costs in 2026, and whether your small business website actually needs one to load quickly.
What is AI fine-tuning and when is it worth paying for?
Learn what AI fine-tuning actually does, how much it costs in 2026, and why standard prompting or RAG is usually better for small businesses.
Should small businesses still pay for SEO audits in 2026
What an SEO audit really checks in 2026, the issues that typically matter for small businesses, and when the cost is justified.
How to use AI for customer service without breaking your budget
Learn when and how to use AI for customer service in 2026, the real costs involved and the tasks where it saves more than it costs.
What counts as a good website speed score in 2026
Learn what counts as a good website speed score in 2026, how scores are calculated and what to do if yours is below the recommended range.
How much does a headless content management system cost in 2026?
Discover what a headless content management system costs in 2026, including software fees, development hours, hosting, and when you should avoid one.
How many analytics tools do small businesses actually need?
Discover how many analytics tools a small business actually needs to track website traffic, measure ROI, and avoid data overload without wasting budget.
How much does a small business pay for Google Ads in 2026
Real 2026 costs for Google Ads by business size, sector and goal. Learn what to expect and how to spend efficiently.
Why your business does not appear in ChatGPT answers, and how to fix it
Six specific reasons AI assistants never mention your business, how to diagnose which one applies to you, and what to do about each.
What a professional website actually costs, and what changes the price
Real numbers for what a business website costs in 2026, why quotes vary so wildly, and the specific things that move the figure up or down.
What is Answer Engine Optimisation, and does your business need it?
AEO is the practice of structuring a website so AI assistants can read, understand and cite it. Here is what it involves and who actually needs it.
Find out how visible you actually are
A free written audit of how search engines and AI assistants currently read your website. No obligation, and no sales call required to receive it.
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