Insights
Writing about getting found online.
Practical, plain-English articles on answer engine optimisation, AI search, website costs and the technical decisions that decide whether anyone finds your business. No jargon, and nothing gated behind an email address.
Why your business does not appear in ChatGPT answers, and how to fix it
Six specific reasons AI assistants never mention your business, how to diagnose which one applies to you, and what to do about each.
What a professional website actually costs, and what changes the price
Real numbers for what a business website costs in 2026, why quotes vary so wildly, and the specific things that move the figure up or down.
What is Answer Engine Optimisation, and does your business need it?
AEO is the practice of structuring a website so AI assistants can read, understand and cite it. Here is what it involves and who actually needs it.
Find out how visible you actually are
A free written audit of how search engines and AI assistants currently read your website. No obligation, and no sales call required to receive it.
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