Marketing strategy

What does marketing advisory actually involve?

We start with your customers rather than your channels. Who buys, what problem they were trying to solve when they found you, what nearly stopped them, what they compared you against. Most businesses have this information already, scattered across enquiries and conversations, and have never written it down in one place.

From there the positioning usually resolves itself: the sentence that explains why someone should choose you, and the proof that makes the sentence believable. Then, and only then, does the channel question become answerable.

How do I know which channels are worth it?

By working out where your buyers already are and what they are willing to do there, rather than by copying whatever your competitors are doing. A business selling a considered, expensive service does not need the same channels as one selling a repeat low-cost purchase.

Usually the answer is fewer channels done properly. Three channels done badly reliably lose to one done well, and cost more in time.

Is this a one-off or ongoing?

It can be either. Some clients want a single intensive session and a written plan they execute themselves. Others want a quarterly review where we look at what the data says and adjust. Care plan clients get strategy calls included.