Service
Analytics and measurement
We set up analytics that tracks what actually matters to your business, then teach you to read it. The goal is not a dashboard full of numbers. It is being able to answer, in one sentence, where your customers come from and what they do before they buy.
In this page
Why is my analytics useless right now?
Most businesses have analytics installed and almost none use it, for a consistent reason: it was set up to record pageviews rather than decisions. Pageviews tell you a number went up. They do not tell you which page persuaded someone, which channel sends people who actually buy, or where your enquiry form loses half its visitors.
The fix is not more tracking. It is deciding, in advance, the three or four questions your business needs answered, then configuring measurement to answer exactly those.
What does a proper setup include?
Analytics configured around your real conversion events, whether that is an enquiry, a booking, a call or a purchase. Traffic sources tagged so you can tell paid from organic from referral without guessing. Search Console connected so you can see the queries you already rank for. Privacy-compliant consent handling, because getting that wrong is a legal problem, not a technical one.
Then a walkthrough where we sit down and read your own data together, so the setup does not quietly stop being used the week after we finish.
Do I need this if I am small?
Especially if you are small. A large company can afford to waste budget on a channel that does not work. If your marketing budget is measured in hundreds rather than tens of thousands, knowing which half is working is the difference between growing and standing still.
What you get
- Analytics configured around your actual conversion events
- Google Search Console connected and interpreted
- Traffic source tagging so channels are distinguishable
- Privacy-compliant consent and cookie handling
- A dashboard limited to the numbers that change decisions
- A live walkthrough of your own data, recorded so you can revisit it
This is probably for you if
- You have analytics installed but never open it
- You cannot say which channel brings your best customers
- You are about to spend on ads and want a baseline first
- You need to prove marketing spend is working, to yourself or someone else
If none of these quite fit, say so anyway. We would rather tell you honestly that you do not need this than sell it to you.
Also available
Other services
Website design and build
A custom site designed around your brand and built to load fast anywhere in the world, with a CMS so you can edit it yourself.
SEO and AEO
Get found in Google search and cited by the AI assistants your customers now ask first.
Marketing strategy
Work out who you are selling to, what to say, and which channels are worth your time.
Find out how visible you actually are
A free written audit of how search engines and AI assistants currently read your website. No obligation, and no sales call required to receive it.
Prefer to talk first? Email contact@luiinteractive.com or message +44 7349 961542 on WhatsApp.