Pricing
Three ways to pay for it. All of them published.
A custom website from LUI Interactive starts at £2,200 (€2,550 / $2,950) to own outright, or £190 (€225 / $260) per month with no large upfront cost. A managed option sits between the two. Every plan includes design, build, a content management system, technical SEO and AEO, and analytics setup. Work outside the plans is charged from a published rate card, starting at £75 (€85 / $100) per hour.
Most agencies make you book a call to find out whether you can afford them. We would rather you knew in thirty seconds.
Own It
Own the site outright, with no ongoing commitment.
From£2,200one-time
- Discovery session and written proposal
- Custom design, built to your brand
- Technical SEO and AEO foundation
- Digital analytics setup to help you better understand your site and your customers
- CMS so you can edit your own text and images
- Full handover: GitHub repository, Cloudflare account, DNS configuration, written documentation
- 30-minute strategy call
- Live within 30 working days
- 14-day post-launch snag period
A standalone build. No ongoing support included, and further work is available at our standard rates.
Payment: 50% on signature, 50% on launch.
Managed
Everything in Own It, plus hosting and ongoing care.
From£1,800one-time
plus£50per month
Everything in Own It, plus
- £400 off the build fee in exchange for a 12-month care plan
- Enterprise-grade global hosting on Cloudflare. Your site loads fast in every country, with SSL and DDoS protection included
- Daily backups and uptime monitoring
- Up to 1 hour of content updates per month: text and image changes, 2 business day turnaround
- 20% off all additional design and development work
- 30-minute strategy call
- Live within 30 working days
Payment: 50% on signature, 50% on launch.
Monthly billing begins on your launch date. 12-month minimum, then 30 days’ notice.
All-Inclusive
No large upfront cost. Spread across the year, so you do not need to pay a lump sum for a professional site.
From£190per month
No upfront build fee.
12-month minimum.
Everything in Managed, plus
- 2 hours of content updates per month: text and image changes, 2 business day turnaround
- 25% off all additional design and development work
- Quarterly 30-minute strategy and analytics reviews
- Live within 21 working days, or your next month is free
- Buy the site outright for £1,000 after year one, or £750 after year two
Payment: first month due on signature, and the build starts immediately.
12-month minimum, then monthly with 30 days’ notice.
Pay 12 months upfront at £2,090 and get one month free.
All prices exclude VAT and local sales tax where applicable. Currency conversions are fixed prices, not live exchange rates.
Scope
What the price includes, and what it does not.
Publishing a price only helps if it is obvious what that price buys. Here is the boundary, stated plainly, so nobody is surprised halfway through a project.
Included in every build
Whichever plan you choose, the build itself is the same. These are the boundaries of a standard project.
- Up to 6 pages of custom design and build
- Two rounds of design revisions before development starts
- Standard integrations: contact forms, maps, social links, newsletter signup
- Content management system and a handover walkthrough
- Technical SEO and AEO foundation across every page
- Analytics and Search Console setup
- Mobile, tablet and desktop layouts
- Accessibility and performance work as standard, not as an extra
Quoted separately
These are real projects, not upsells, and they need their own estimate. If your project involves any of them, say so early and we will scope it properly in the discovery session.
- E-commerce, payments and product catalogues
- Booking, scheduling or membership systems
- Sites in more than one language
- Custom integrations with a CRM or other business software
- Migrating content from a large or legacy website
- Copywriting from scratch, beyond editing what you supply
- Photography, videography and custom illustration
- Ongoing content production and paid advertising management
Something larger, or unusual?
The plans above cover most business websites. If yours is bigger, or has requirements nothing here describes, that is a normal conversation rather than a problem. We scope it in the discovery session and give you a fixed written price before any work begins.
No surprises
The small print, upfront
The things other agencies bury in a proposal footer.
- Third-party costs
- Domain registration, stock imagery, premium fonts and third-party subscriptions are billed to you directly, at cost, with no markup from us. You register and own your domain, and we handle the technical setup.
- Ownership
- With Own It and Managed, the site is yours outright on final payment. With All-Inclusive, you can buy it out from year one.
- Tax
- All prices exclude VAT and any local sales tax, where applicable.
- Additional work
- Work beyond your plan is charged at our standard rate, discounted 20% on Managed and 25% on All-Inclusive. You approve an estimate before anything starts.
Outside the plans
Standard rate card
Everything here sits outside the three plans. Managed clients take 20% off these figures and All-Inclusive clients take 25%. You approve a written estimate before any of it starts.
Hourly rate£75
Billed in 30-minute increments, with a 30-minute minimum.
Pages and content
- Additional page, designed and content loaded
- £200
- Landing page for a campaign or seasonal offer
- £300
- Content loading per page, where you supply copy and images
- £75
- Copywriting per page
- £250
- Further round of design revisions, beyond the two included
- £250
- Logo and basic brand identity: colours, type and usage guide
- From£900
- Content migration from an existing site, per 10 pages
- From£300
- Second language: structure, hreflang, per-language SEO and testing
- From£1,200
- Each further language
- From£900
Translation itself is billed at cost, or you supply it.
Features and integrations
- Stripe payment link or deposit checkout
- From£300
- Booking system integration, such as Checkfront or Bókun
- From£450
- Full e-commerce catalogue and checkout
- From£1,800
- Membership or gated content area
- From£900
- CRM or business software integration
- From£450
- Live data widget, such as weather or availability
- £400
- Blog setup: structure, categories and first post loaded
- £350
- Photo gallery with lightbox
- £200
- Newsletter signup and provider integration
- £150
- GA4 with Consent Mode v2 and cookie banner
- £250
- Google Business Profile setup and optimisation
- £150
Work on an existing site
- AI visibility implementation: crawler access, structured data, llms.txt and answer-first rewrites
- From£750
- Accessibility audit with a prioritised fix list
- From£450
- Speed and Core Web Vitals remediation
- From£550
- Domain and DNS migration, with email continuity
- £250
Before taking on a site we did not build, we look at it and tell you honestly whether it is worth maintaining as it stands or whether rebuilding would cost you less over two years. That costs nothing.
Ongoing and ad hoc
- Content updates beyond your monthly allowance
- £75per hour
- Strategy or analytics session, 60 minutes with a written summary
- £150
- CMS training session for your team, 60 minutes
- £150
- Monthly performance report and recommendations
- £200per month
- Emergency fix
- £150per hour
- Expedited delivery, where a deadline compresses the schedule
- 25% surcharge
Emergency work is picked up the same or next business day.
Work from this rate card is invoiced 50% on signature and 50% on completion. Rates exclude VAT and any local sales tax, and are reviewed annually. Third-party subscriptions and licences are billed to you at cost, with no markup.
How much does a website cost?
A custom website from LUI Interactive starts at £2,200 (€2,550 / $2,950) to own outright, or £190 (€225 / $260) per month on an all-inclusive plan with no large upfront cost. A managed option sits between the two at £1,800 (€2,100 / $2,400) plus £50 (€60 / $70) per month. Every plan includes design, build, a content management system, technical SEO and AEO, and analytics setup.
Why do you publish your prices when most agencies do not?
Because hiding them wastes everyone’s time. Published prices let you decide in thirty seconds whether we are in your range, instead of after two calls. It also happens to be what we advise clients to do: concrete figures are the kind of fact search engines and AI assistants can actually cite, and "contact us for a quote" gives them nothing to work with.
What is not included in the published prices?
Standard projects cover up to six pages, two rounds of design revisions, and standard integrations such as forms and maps. E-commerce, booking or membership systems, multilingual sites, custom CRM integrations, large content migrations, copywriting from scratch, and photography are quoted separately. If your project needs any of those, we scope it in the discovery session and give you a fixed written price before work starts.
Ready to talk about your project?
Tell us what you need in a couple of minutes. We come back with a written proposal, a fixed price and a timeline, with no obligation to continue.
Prefer to talk first? Email contact@luiinteractive.com or message +44 7349 961542 on WhatsApp.