https://luiinteractive.com/insights We design and build fast, modern websites, then make sure people find them: in Google search and in the AI assistants your customers now ask first. en-GB Thu, 01 Oct 2026 00:00:00 GMT https://luiinteractive.com/insights/how-much-does-a-small-business-pay-for-a https://luiinteractive.com/insights/how-much-does-a-small-business-pay-for-a Thu, 01 Oct 2026 00:00:00 GMT Real 2026 prices for a WordPress website, what changes the cost, and when a cheap or expensive build is the right choice for a small business. A small business WordPress website in 2026 typically costs between £1,200 and £8,000 (€1,400 to €9,200, or $1,600 to $11,000). A basic site starts at £1,200 to £3,000 (€1,400 to €3,450, or $1,600 to $4,050), while a custom design with integrations rises to £5,000 to £8,000 (€5,750 to €9,200, or $6,750 to $11,000). Hosting and ongoing maintenance add £100 to £500 (€110 to €580, or $140 to $680) per year.

]]> WordPress Pricing Web design https://luiinteractive.com/insights/why-your-ad-conversions-do-not-match-your-sales https://luiinteractive.com/insights/why-your-ad-conversions-do-not-match-your-sales Wed, 16 Sep 2026 00:00:00 GMT Ad platforms count clicks and cookies; your accounts count money. Here is why the two numbers differ, how big a gap is normal, and what to fix first. Ad platforms count a conversion when a browser reports that a tracked action happened, while your accounts count money that arrived after refunds and cancellations. A gap in the region of 10% to 30% is normal. Anything wider usually points to a broken tag, a blocked cookie or mismatched definitions.

]]> Analytics Measurement PPC https://luiinteractive.com/insights/what-is-a-content-delivery-network-and-does-your https://luiinteractive.com/insights/what-is-a-content-delivery-network-and-does-your Fri, 11 Sep 2026 00:00:00 GMT Learn how a Content Delivery Network works, what it costs in 2026, and whether your small business website actually needs one to load quickly. A Content Delivery Network copies your website files to multiple servers worldwide so visitors download pages from a server nearby. Small businesses selling strictly to local UK customers rarely need a paid service, because distance latency within a single country is minimal and modern hosting already delivers fast load times.

]]> Web technology Performance Hosting https://luiinteractive.com/insights/what-is-ai-fine-tuning-and-when-is-it https://luiinteractive.com/insights/what-is-ai-fine-tuning-and-when-is-it Sun, 06 Sep 2026 00:00:00 GMT Learn what AI fine-tuning actually does, how much it costs in 2026, and why standard prompting or RAG is usually better for small businesses. AI fine-tuning is the process of further training an existing artificial intelligence model on a tailored dataset to adapt its writing style, format, or internal task rules. For most small and mid-sized businesses, fine-tuning is rarely worth paying for because techniques like retrieval-augmented generation and clear prompt engineering achieve better accuracy for a fraction of the cost.

]]> AI Technology Budgeting https://luiinteractive.com/insights/should-small-businesses-still-pay-for-seo-audits-in https://luiinteractive.com/insights/should-small-businesses-still-pay-for-seo-audits-in Wed, 02 Sep 2026 00:00:00 GMT What an SEO audit really checks in 2026, the issues that typically matter for small businesses, and when the cost is justified. A focused SEO audit costs between £350 and £1,200 (€400 to €1,400, or $470 to $1,600) for most small businesses and usually pays back within 4 to 6 months if it uncovers fixable problems that are already hurting sales. If your site has fewer than 50 good backlinks and no technical errors, the audit is unlikely to add value.

]]> SEO Audits Budgeting https://luiinteractive.com/insights/how-to-use-ai-for-customer-service-without-breaking https://luiinteractive.com/insights/how-to-use-ai-for-customer-service-without-breaking Sat, 29 Aug 2026 00:00:00 GMT Learn when and how to use AI for customer service in 2026, the real costs involved and the tasks where it saves more than it costs. Most small and mid-sized businesses can use AI customer service tools for simple queries at a cost of £50 to £300 (€55 to €350, or $70 to $410) per month, but avoid handing over complex or sensitive issues to automation without human oversight.

]]> AI Customer service Budgeting https://luiinteractive.com/insights/what-counts-as-a-good-website-speed-score-in https://luiinteractive.com/insights/what-counts-as-a-good-website-speed-score-in Sun, 23 Aug 2026 00:00:00 GMT Learn what counts as a good website speed score in 2026, how scores are calculated and what to do if yours is below the recommended range. A good website speed score in 2026 is 90 or above for Core Web Vitals on mobile, and 85 or above for desktop. Anything below 60 on either device typically needs work to avoid ranking and conversion losses.

]]> Speed SEO Performance https://luiinteractive.com/insights/how-much-does-a-headless-content-management-system-cost https://luiinteractive.com/insights/how-much-does-a-headless-content-management-system-cost Wed, 19 Aug 2026 00:00:00 GMT Discover what a headless content management system costs in 2026, including software fees, development hours, hosting, and when you should avoid one. A headless content management system typically costs between £5,000 and £30,000 (€5,750 to €34,500, or $6,750 to $40,500) to build and launch for a mid-sized business, with ongoing software and hosting fees ranging from £50 to £500 (€55 to €580, or $70 to $680) per month, depending entirely on the complexity of your site and your choice of vendor.

]]> Web design CMS Development https://luiinteractive.com/insights/how-many-analytics-tools-do-small-businesses-actually-need https://luiinteractive.com/insights/how-many-analytics-tools-do-small-businesses-actually-need Sat, 15 Aug 2026 00:00:00 GMT Discover how many analytics tools a small business actually needs to track website traffic, measure ROI, and avoid data overload without wasting budget. Most small businesses only need two analytics tools to measure their digital performance effectively, which are a web visitor tracker like Google Analytics and a conversion event log, rather than paying for complex enterprise software suites.

]]> Analytics Measurement Strategy https://luiinteractive.com/insights/how-much-does-a-small-business-pay-for-google https://luiinteractive.com/insights/how-much-does-a-small-business-pay-for-google Sat, 15 Aug 2026 00:00:00 GMT Real 2026 costs for Google Ads by business size, sector and goal. Learn what to expect and how to spend efficiently. In 2026, small businesses spend between £250 and £2,000 (€290 to €2,300, or $340 to $2,700) per month on Google Ads, with most averaging £600 to £1,200 (€690 to €1,400, or $810 to $1,600). Costs vary by sector, location and campaign type, so set a budget you can adjust every 30 days based on real results.

]]> Google Ads PPC Budgeting https://luiinteractive.com/insights/why-your-business-is-not-in-chatgpt https://luiinteractive.com/insights/why-your-business-is-not-in-chatgpt Wed, 12 Aug 2026 00:00:00 GMT Six specific reasons AI assistants never mention your business, how to diagnose which one applies to you, and what to do about each. If AI assistants never mention your business, it is almost always one of six things: your site blocks AI crawlers, your content is not machine-readable, your pages state opinions rather than facts, nothing corroborates you elsewhere online, your site is too slow or broken to index well, or you genuinely are not what the question was asking for. Five of the six are fixable, and most are fixable this month.

]]> AEO AI search Technical SEO https://luiinteractive.com/insights/what-a-professional-website-costs https://luiinteractive.com/insights/what-a-professional-website-costs Sat, 08 Aug 2026 00:00:00 GMT Real numbers for what a business website costs in 2026, why quotes vary so wildly, and the specific things that move the figure up or down. A custom-built business website from a small agency typically costs between £2,000 and £8,000 (roughly €2,300 to €9,200, or $2,700 to $11,000) as a one-off, or £150 to £400 (€170 to €460, or $200 to $540) per month on a subscription arrangement. The main things that move the price are page count, whether you need e-commerce or booking, whether content already exists, and how much of the work is design rather than assembly.

]]> Pricing Web design https://luiinteractive.com/insights/what-is-answer-engine-optimisation https://luiinteractive.com/insights/what-is-answer-engine-optimisation Wed, 05 Aug 2026 00:00:00 GMT AEO is the practice of structuring a website so AI assistants can read, understand and cite it. Here is what it involves and who actually needs it. Answer Engine Optimisation (AEO) is the practice of structuring a website so AI assistants such as ChatGPT, Perplexity, Google AI Overviews and Copilot can read, understand and cite it when answering a question. Where SEO competes for a position in a list of links, AEO competes to be named inside the answer itself.

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